Most marketing advice focuses on tactics. Post more. Be on every platform. Try this tool. Follow this trend. The problem isn’t that these ideas are wrong.It ’s that they’re rarely connected. Without structure, marketing turns into a never-ending list of things to do — and most business owners don’t have the time or energy for that. Tactics aren’t the problem. Lack of structure is. When marketing is built around individual tasks, it becomes reactive.You ’re constantly respondi

For a long time, I watched local business owners do everything they were “supposed” to do with marketing. They posted regularly.They tried new platforms.They followed advice from experts, courses, and social media. And yet, many of them still felt overwhelmed, unsure, and quietly frustrated. The problem wasn’t effort.The problem was that none of it felt connected. Marketing had turned into a never-ending list of tasks instead of something that actually worked together . I did